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Nike Air Force 1: The Legend Behind Nike's Perfect Shoe

July 27, 2019



the Nike Air Force one is undoubtedly one of the greatest shoes of all time many people would argue that the low-cut white-on-white model is literally the definition of fresh so fresh that if you owned a pair of AF ones in the early 2000s then you probably remember experiencing paranoia about getting your AF once dirty you experience this and thousands of other sneaker enthusiasts before you experience this – what makes this shoe so great why has it transcended years of sneaker innovation the origin of the Nike Air Force one can be traced back to one man Bruce Kilgore Bruce was a product designer who designed household appliances and cars for much of his career when Nike approached Bruce he had never worked in sneaker performance design Bruce is credited with designing iconic shoes like the Jordan 2 and the Nike SOT racer but his most famous and arguably his most important design was a Nike Air Force One one of Bruce's most memorable designs was a Nike tracks bike working closely with Bill Bowerman and Nikes very first employee Jeff Johnson Bruce and the team at Nike perfected the design of the Nike Zoom Trac spike the track suit was a major success and a help track and field athlete Carl Lewis when four gold medals at the 1984 Olympics back in 1978 Nike released the Nike tel when running shoe it was the first shoe to ever contain the now-famous air technology that we are also familiar with after the success from the Tailwind nike decided to focus their efforts on basketball shoes and with the growing popularity of basketball nike assign boosts the task of designing the first-ever basketball shoe to contain air technology but the Nike Air Tech wasn't the only groundbreaking technology in the shoe Bruce's design was to contain several innovative features the Nike Air Force one was also one of the first basketball shoes to contain a cup sole making the shoes durability unmatched in addition to the cups whole fruits developed a threaded outsole which allowed basketball players a greater ease of movement on the court these were profound advancements in sneaker technology at the time we can also credit the Nike Air Force one for bringing the renowned sneaker designer Tinker Hatfield into the sneaker game legend has it that Bruce Kilgore brought the prototypes of the shoe to Nikes innovation lab to have them stress tested one of the lucky designers was none other than Tinker Hatfield Hatfield was gifted a pair to try on on the court and was dazzled by the way the shoe performed in fact he was so moved by Bruce's design that he decided he wanted to pursue sneaker design instead of architecture upon its 1982 release the Nike Air Force One was only available as a high-top the original colorway featured a neutral white and gray color palette I believe the Nike Air Force one was also the first basketball shoe to an ankle strap I may be wrong though if I am indeed wrong please correct me in the comments below one thing to know is that the shoe was inspired by a boot design specifically the Nike Air approach hiking boot nike had yet to imagine the design of the loca Air Force ones that we all love Nikes marketing campaign for the shoe included a run of ads which featured six of the NBA's contemporary basketball players Moses Malone Michael Cooper Jamaal Wilkes Bobby Jones Michael Thompson and Calvin net they were called the original six the original ad featured an aircraft in the background because the name of the shoe was inspired by the Air Force one airplane the aircraft that carries the US president around the world in the world of footwear the term player exclusive is given to exclusive sneakers that have been custom made for professional athletes sometimes it's to outfit a whole team or sometimes it's just one player 1983 the low-cut profile to Air Force One dropped along with a slew of pease for the original six the pease were inspired by their teams colors and personal preferences this is just another reason why the Nike Air Force one was so revolutionary by 1984 Nike was ready to show up the model for the next hot shoot but three Baltimore area retailers at the time Charlie rudos sports Cinderella shoes in downtown locker room urged Nike to reconsider the three retailers later to be dubbed the three amigos started what they called the color of the Month Club the kids in Baltimore were becoming fanatical about the Air Force One and wanted more the color of the Month Club not only saved the af1 from becoming extinct it turned the city of Baltimore into a monthly destination for sneaker heads there was Lions outside the door for the shoe the thrill of the hunt was burst and sneaker culture was on the rise in the years that followed the crack epidemic on the East Coast began destroying inner-city neighborhoods corporate shoe brands will never admit it but these drug dealers set trends and inspired the youth with their newly bought cars outfits and most importantly their sneakers eventually in the early 1990s with the release of the crispy white on yaf ones the shoe would be unofficially endorsed by drug dealers making an impression on young east coast rappers like jay-z raining from Brooklyn and Cameron from Harlem the Air Force One was starting to transcend its utility as a basketball shoe and was now becoming a status symbol in the streets nike sales were about to go next level I'm sure we all remember in 2002 when st. Louis rapper Nelly dropped his hit song they eat titled Force One it was a full-on anthem for the Air Force one and included nelly and the st. lunatics bragging about buying multiple pairs at a time but not to dame dashes we're at once and give it away philosophy Nellie's nellyville' record which included the single sold over 1.5 million copies in three weeks Nike was quick to cash in on the Air Force Ones popularity in hip hop and wisely began to do collaborations with rappers like Fat Joe Young Jeezy and jay-z this also created a DIY custom frenzy thanks to the shoe simple and clean design sneaker heads all over the world were expressing themselves through flamboyant custom color weights even rival brands like Reebok vape and Lux began questionably ripping off the design while the shoe is not as popular as it used to be little has changed in terms of development for the Nike Air Force one looking back at the last 10 to 15 years Nike has invested incalculable resources into making the shoe stand the test of time and it has in recent years off-white founder Virtua habló has released four different versions of the Nike Air Force One correspondingly samuel ross from a cold wall has put his own fingerprint on the f1 design as well taking cues from bruce go-go's original minimalist style design ross transformed the shoe into a techno dystopian version of the uniform and together with virtual the to fashion giants have launched the a4 and into the high-end designer brand sphere the Nike Air Force Ones are crispier than ever and will continue to be one of Nikes best selling shoes has the iconic silhouette reached its peak first shoe that has been around for over 35 years it has made a lasting impression on the youth and keeps rising in global sales daf1 has transcended socioeconomic classes revolutionized basketball shoes and created a perfect white canvas for artists to paint on the shoe will continue to be celebrated for many years to come what do you guys think do you guys think the Nike Air Force one that's gonna last the next hundred years what's your favorite Nike Air Force one model please leave a comment below don't forget to subscribe and like if you enjoyed this video thank you guys so much for watching and we'll see you guys next time

31 Comments

  • Reply NachoAverageFinds July 27, 2019 at 12:12 pm

    What’s your favorite AF1 memory? Do you have a favorite colorway?

    The Air Force 1 brings back many memories for me. I remember feeling fresh AF in high school with the white on whites😂 What’s your favorite AF1 memory? Do you have a favorite colorway?

  • Reply WILLSMITHLIKETHEACTOR July 27, 2019 at 12:12 pm

    The shoe is not as popular as it used to be? That’s not the case here in NYC.

  • Reply Gino July 27, 2019 at 12:12 pm

    Yoo i gotta question!! So today i bought sum white AF1 n like the NIKE AIR AIR FORCE 1 is written in a kinda like greyish color n the metal on it have AF-1 82 is it a fake?

  • Reply DatNxgga July 27, 2019 at 12:12 pm

    White girls ruined af1s

  • Reply Ricky Arango July 27, 2019 at 12:12 pm

    0:00 Skateboarding in water and in air force one made me die a little

  • Reply NBA Not time July 27, 2019 at 12:12 pm

    U just water boarded ur board

  • Reply Corey Black July 27, 2019 at 12:12 pm

    I just scored a 2018 pair that are almost never worn for $15 at an op shop a couple of days ago!

  • Reply N015Y July 27, 2019 at 12:12 pm

    How anyone could play basketball in this shoes

  • Reply realryanthoman July 27, 2019 at 12:12 pm

    Watching this while wearing white af1s

  • Reply hadis YT July 27, 2019 at 12:12 pm

    Hahahah and why u have 24k subs that's for starters I have like 2milion subs

  • Reply Matt Castor July 27, 2019 at 12:12 pm

    bruh the intro when the guy skated thru the water 🤢🤢🤢 amateur hour rip his bearings

  • Reply Caleb IOS July 27, 2019 at 12:12 pm

    0:33 i neeeeed thoseee

  • Reply Bilguun Bayarkhuu July 27, 2019 at 12:12 pm

    My favorite nike shoe is the Yeezy 350V2!!

  • Reply Leonardo Luna July 27, 2019 at 12:12 pm

    Bruh you fried your bearings

  • Reply Tele July 27, 2019 at 12:12 pm

    Air Force 2?

  • Reply Aiden fucking Obrien July 27, 2019 at 12:12 pm

    Man fuckin his bearings and tape up in all kinds of ways 🤧

  • Reply Mical Perea July 27, 2019 at 12:12 pm

    Genuinely think highs>low

  • Reply Andrew Smith July 27, 2019 at 12:12 pm

    Yo I fucks wit the black ones

  • Reply Ali-A 2 July 27, 2019 at 12:12 pm

    Dammit now I want some af1s

  • Reply Donnie Darko July 27, 2019 at 12:12 pm

    The OG shoe designers would have never cucked out to a bum quarterback.

  • Reply Mike Jones July 27, 2019 at 12:12 pm

    AF1's was, is & will always be THE CLASSIC SHOES!!!!!!!!

  • Reply Stefan E July 27, 2019 at 12:12 pm

    How tf can u play basketball in airforce 1s???

  • Reply Jazzy Joey July 27, 2019 at 12:12 pm

    is he still gonna heart this comment ?

  • Reply That boi Brian July 27, 2019 at 12:12 pm

    I dont like af1s they're not all that cool. They're basic and yes they go with everything they're just over used and over rated and they're not like WOW yk they're not best shoes of all time and they're unoriginal now

  • Reply xMickuel July 27, 2019 at 12:12 pm

    c.r.e.a.s.e

  • Reply Random Houd July 27, 2019 at 12:12 pm

    I really like the all white but I kind of got the all white but the logo is black because I kind of think it looks better

  • Reply Cheeky Piggy July 27, 2019 at 12:12 pm

    All black af 1 lows are the best

  • Reply Von Vex July 27, 2019 at 12:12 pm

    Doth ye poop whilst ye witness thine video?

  • Reply Killinguiz2ez #1 July 27, 2019 at 12:12 pm

    Air force ones are for the bitches named Alexis that just wanna fit in and be just like all the other girls

  • Reply Gah July 27, 2019 at 12:12 pm

    Mychal Thompson, Klay Thompson’s father is one of the six

  • Reply Mud Boy • 13 years ago July 27, 2019 at 12:12 pm

    Yea but we also have the all white air Jordan 4s 😍

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